Experienced CEO / COO / Digital Director, expert in utilising entrepreneurial mind-set to drive business transformation and manage commercial operations, optimising profitable growth, increasing efficiencies and managing costs. Recognised for building businesses from start-up, for fund-raising, creating infrastructure and assembling teams to deliver high quality services while maximising resource. Instrumental at using new technology, artificial intelligence and machine learning, understanding consumer behaviour and enhancing the end-user experience. Experienced at driving change management during mergers and acquisitions and restructure to create efficiencies of scale and a platform for expansion. Possesses demonstrable success in understanding markets to develop successful strategies that achieve cross-functional buy-in to complex projects, resulting in efficient on-time delivery of actions.